Power Buy, part of Central Retail, has marked a significant transformation at its “Central Pinklao” branch by launching the new model “Power Buy 3.0,” emphasizing its position as a “Technology Hub for Life”. This model brings together cutting-edge innovations, quality products, and comprehensive digital solutions to elevate the shopping experience in line with the behaviors of modern consumers, aiming to boost in-store traffic by 20%.

Mr. Suwin Kosee-amnuay, Managing Director of Power Buy Co., Ltd., stated, “The transformation of the Power Buy branch at Central Pinklao represents a crucial step in our business strategy for the second half of 2023. The new model under the concept of Power Buy 3.0 will focus on being a true ‘Technology Hub for Life,’ aiming to deliver value in every dimension to customers, including product quality, responsive service, and value for money, while enhancing the seamless Omni-channel shopping experience both in-store and online. The core idea is ‘Check what you like, shop for what you need,’ reflecting a deep understanding of the behaviors of digital-age consumers.”

Under the Customer-Centric Experience strategy, in-depth customer data from the western Bangkok area was thoroughly analyzed. It was found that the Central Pinklao branch is one of the highest potential branches, with a strong customer base, ranking second in traffic after Central World, and a high purchasing power demographic. Additionally, the strengths of the Pinklao area, which is a lifestyle hub and an important economic center on the western side, surrounded by large communities, high-end villages, shopping centers, and leading educational institutions, make it a focal point for key target groups such as urban families, middle to high-income professionals, and new-generation students. Therefore, this branch has been selected as a pilot for this significant transformation.

The store's interior has been expanded to cover over 2,200 square meters, with a design that meets the shopping lifestyle of modern consumers across all demographics in the Pinklao-Thonburi area. A key highlight is the Experience Zone, allowing customers to test products before making a purchase, complemented by specialized product zones that are currently popular, including Smart Home, Game & Gadget, Health Tech, and Eco-Friendly products that reflect a commitment to sustainable business practices. Another unique feature is the launch of the AIS Shop in a Shop, the first of its kind for Power Buy, which consolidates communication services and solutions. The store also features lifestyle technology zones from leading brands such as Samsung, LG, SharkNinja, and Toshiba, designed for customers to closely experience the latest innovations. Additionally, a wide range of products is available, including TVs, audio equipment, small and large appliances, air conditioners, computers, and smartphones, to meet all daily needs comprehensively.

In addition to the transformation of the Central Pinklao branch, Power Buy is also moving forward with its business expansion plans in the second half of 2023, preparing to open a new branch at Central Krabi in the last quarter of the year, along with plans to gradually renovate 9 existing branches across the country, including Central Airport Chiang Mai, Fashion Island, Robinson Thalang, and Central Korat, to further enhance the shopping experience for customers in all dimensions and align with the digital lifestyle.

To celebrate the new look of the Central Pinklao branch, special promotions are available for shoppers from now until June 25, 2023! Enjoy great deals such as products at special prices with discounts of up to 51%, receive a 200 baht discount coupon for purchases over 1,000 baht, get a free Pioneer headphones for purchases over 8,000 baht, trade-in old products for discounts of up to 10,000 baht, and The 1 members can redeem points for discounts of up to 25%. Additionally, enjoy 0% installment plans for up to 15 months and cashback of up to 40,000 baht with participating credit cards.